Is your brand positioned with the right tools for growth?
What if you had access to the branding and marketing tools big brands use to set themselves apart? With the resources from Real Food Brands, now you do.
Your brand strategy, marketing planning and ongoing marketing management all play a critical role in building a successful brand. Read on to learn more about each.
Telling Your Story:
Defining Your Why
Branding is not just about visuals. It’s the very foundation for what your organization is and what it does. For your business to actively live its purpose in a consistent way both internally and externally, you must first determine your “North Star.” With an easy to understand plan, you will be able to create and deliver deliberate interactions with your consumers and other stakeholders.
Brand Strategy work include topics such as:
After the strategic brand foundation work is completed, the next step is Marketing Planning. With the Brand Strategy as your North Star, integrated Marketing Planning is your roadmap.
Building the Framework:
A Little Planning Goes a Long Way
Strategy does not have to take a long time or come at the expense of action. It is worth taking a look at a few proven strategic concepts to lay the foundation for your brand before jumping to tactics that may not reach your ideal customers or motivate them to take action.
Have you wondered which marketing activities would help you achieve your goals?
Developing a plan to integrate your marketing tactics around your brand strategy is an important step to driving growth. I can assist you to identify and prioritize a framework for your marketing plan based on your brand strategy, whether you plan to execute yourself or already work with an agency.
Integrations Marketing Planning work includes topics such as:
Bringing It All to Life
Day-to-day Marketing Management should be rooted in the Brand Strategy and Marketing Planning tools in order to bring your purpose and plans to life. Marketing efforts should be integrated from a visual perspective as well as a messaging perspective so that your brand will successfully engage with consumers throughout their journey: awareness, trial, purchase, use, repeat purchase and referral to others.
Ongoing Marketing Management work includes topics such as: